Instagram video length. Instagram post: 3 seconds - 1 minute. Instagram Stories: 15 seconds per Story. Instagram Live: up to 1 hour. IGTV: 15 seconds - 10 minutes (up to 1 hour for some) Let’s go over the four types of videos and how long each can be. Depending on the video post type, Instagram videos can be between 3 seconds and 60 minutes in length. It breaks down by post type like this: Video Post to Your Instagram Profile: Up to 60 seconds. Video Post to Your Instagram Story: Up to 15 seconds. Live Video: Up to 60 minutes. Reels: Up to 90 seconds. The downside is that Instagram story video length is quite short. Each story you post can only last up to 15 seconds maximum. There is a way around this, though. You may have watched a story video that lasted longer than 15 seconds, but what you may not have realized is that this video was actually made up of several 15 second shorter videos. Instagram only accepts 15-second video clips in stories. In the past, it was a pain in the ass to upload longer videos because you had to break them up into shorter clips using third-party apps, but a recent Instagram update added the ability to segment clips automatically. To upload long videos, select a video longer than 15 seconds in your story. However, there are time limits for these types of videos. Instagram Stories can only be up to 60 seconds long, while Instagram Reels have a maximum duration of 90 seconds. But what if you have a longer video that you want to share? Fortunately, there are ways to post long videos on Instagram Stories and Reels with a little creativity. To post a 15 seconds is the length of every video on Instagram stories. Yet, some videos lasting more than 15 seconds will be automatically divided into small segments, and all can be posted at one time. Instagram live stream videos Instagram live stream videos. People can use Instagram to make a 60-minute livestream video at a time. Swipe right to add a new Story. Swipe up to select a photo from your gallery. Tap the photo you want to post. Select the musical note icon on the top of your screen. Pick music to add. Use the sliding bar at the bottom to select a part of the song you want to include. Click on the number icon to select the length (you can choose from 5-15 seconds). A Facebook ad should last no more than 30 to 60 seconds. Facebook recommends that viral videos be no longer than one minute in length. Try to make your video 15 seconds long so that you can pique the viewer’s interest and keep them interested. TikTok recommends running ads for 21 to 34 seconds for the best results. kN53o.